Is L’Oreal cruelty-free now?

There have been a lot of controversy and confusion going on about L’Oreal and their updated animal testing policy. Have they changed that? Are they cruelty-free now?


World Animal Day 2016

Each year on October 4th people around the world celebrate World Animal Day.

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According to, this day is important to observe:

To raise the status of animals in order to improve welfare standards around the globe. Building the celebration of World Animal Day unites the animal welfare movement, mobilising it into a global force to make the world a better place for all animals.  It’s celebrated in different ways in every country, irrespective of nationality, religion, faith or political ideology.  Through increased awareness and education we can create a world where animals are always recognised as sentient beings and full regard is always paid to their welfare.

Click here to learn about the origins of World Animal Day.

Each year everyone can join in celebrating this day, by sharing and raising awareness, donating to various causes, signing petitions, etc.

According to, the World Animal Day is more than just sharing a cute picture of your puppy:

World Animal Day doesn’t just mean sharing adorable pictures of puppies, penguins and pandas on social media, although that is a bonus. The purpose of World Animal Day is to improve the lives of animals everywhere.

In order to achieve this we need to go further than clicking on a cute picture or funny cat video and question how our lives impact all animals every day. From the meat and dairy products we buy to the wildlife selfies we take, animals are continuously and shamelessly exploited by humans, sometimes without us even realising it.

Do you celebrate World Animal Day? If yes, what do you do on this day?

Kesha joins Humane Society to advocate cruelty-free make-up

You might have heard of Kesha brushing her “teeth with a bottle of Jack”, having a troubled reputation and personal struggles, going through numerous law suits, etc. But did you know that the American singer and songwriter has always been an avid animal rights activist? In fact she is a big cat person and always encourages shelter adoptions.

According to Kesha received The Wyler Award on March 23 at The 2013 Genesis Awards Benefit Gala:

Named in memory of the late Genesis Awards founder, animal advocate, and Broadway headliner Gretchen Wyler, The Humane Society of the United States’ prestigious Wyler Award is bestowed on a celebrity or public figure who has made news on behalf of animals.

Music superstar Ke$ha is known for being outspoken, and that deep passion extends to a long-standing love of animals.

BEVERLY HILLS, CA - MARCH 23: Singer Ke$ha poses backstage after receiving The Wyler Award at The Humane Society of the United States 2013 Genesis Awards Benefit Gala at The Beverly Hilton Hotel on March 23, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for The Humane Society)
BEVERLY HILLS, CA – MARCH 23: Singer Ke$ha poses backstage after receiving The Wyler Award at The Humane Society of the United States 2013 Genesis Awards Benefit Gala at The Beverly Hilton Hotel on March 23, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for The Humane Society)















According to, Kesha is also a Humane Society International’s first Global Ambassador for animals:

Ke$ha has spread the word about street dogs, the trophy hunting of endangered lions, shark-finning, Canada’s commercial seal slaughter, dogfighting and cruelty-free cosmetics, among many other important animal welfare concerns, highlighting a different animal issue each month on her website and urging her massive fan base and social media following to take action for animals.

Last year Kesha teamed up with the Humane Society of the United States to encourage usage of cruelty-free make up.

According to, Kesha said she knew she had to do something to help stop cosmetic testing on animals:

“Once I was educated about the hidden cruelties that lurk behind some cosmetic products companies, I knew I had to take action and do everything in my power to end this inhumane practice of testing our cosmetics on animals,” Kesha said in a press release. “Around the globe tens of thousands of animals are killed in unnecessary tests for beauty products. But even now it’s easy to avoid buying cosmetics tested on animals by only buying cruelty free products.”

First Aid Beauty: an alternative skin care brand

In my previous blogpost I talked about Flower Beauty, which is cruelty-free and easily accessible make-up brand. In this post I would like to talk about some cruelty-free skin care options. While browsing online, I found out that First Aid Beauty has a wide selection of skin care. Here is a little bit about the brand from the official website:

In 2009, beauty industry veteran and First Aid Beauty (aka FAB) founder, Lilli Gordon, embarked on a rescue mission to create a simple, yet effective skincare collection that addressed common skin challenges. At FAB, we put the beauty into first aid skincare with scientifically-advanced formulas and luxurious textures that deliver immediate relief and long-term results.

According to the official website of the brand, they do not test on animals:

Do you test on animals? FAB does not test our products or ingredients on animals.

Logical Harmony gives a detailed list of First Aid Beauty products that are not only cruelty-free but also vegan. Click here to see the full list.

Flower Beauty: an alternative make-up choice

If you are new to the cruelty-free concept and looking for some make-up alternatives this blog post is for you!

Some of us might think that cruelty-free beauty products are hard to find or you have to go to specialty stores to get them. This is not always the case. Drew Barrymore, an American actress, model and author, came up with her own brand of beauty products which she named Flower.

According to all products are cruelty-free:

All products are cruelty free; we never test on animals.

PETA has acknowledged and approved Barrymore’s line of cosmetics:

Just in time for the holidays, we’ve learned that Drew Barrymore’s cosmetics line,FLOWER Beauty, is cruelty-free! The company does not conduct, commission, or pay for tests on animals anywhere in the world, a move that has landed it on PETA’s“Beauty Without Bunnies” list of cruelty-free cosmetics companies. FLOWER will also be using PETA’s product logo, proudly showing that no animals were harmed in tests.

Barrymore assures the customers that you do not have to pay a fortune to get good quality make-up. This brand is widely available at Walmart and some drugstores:

You no longer have to spend a lot of money to get the quality cosmetics you want and deserve. So be em-FLOWER-ed. The best make-up isn’t only found in high-end stores any longer.


Lush Halloween 2016 Collection Has Officially Launched

In my previous blogpost I mentioned Lush cosmetics and how they came up with a campaign that advocated for saving sharks.

Recently they have officially launched their Halloween 2016 limited edition line of bath products: bath bombs, bath melts and soaps. Watch the promo video for the collection down below:

Click here to check out all the items from their Halloween 2016 collection.

According to their products are vegan and cruelty-free:

We’ve been against animal testing for over 30 years and will continue to inform, encourage and participate in the fight for animal rights. We’re proud to say that the founders of LUSH have been passionately fighting against animal testing during all of this time, long before LUSH was even an idea. Since the movement to stop animal testing started, policies have been created to work with cosmetics companies and raw materials suppliers to end animal cruelty.

Help #savesharks

I came across a campaign run by Lush a few years back. It raised awareness about sharks and shark finning. Shark finning is removing a shark’s fin that is later used for shark fin soup and traditional cures:

Shark finning refers to the removal and retention of shark fins and the discard at sea of the carcass. The shark is most often still alive when it is tossed back into the water. Unable to swim, the shark slowly sinks toward the bottom where it is eaten alive by other fish.

According to the consequence of killing sharks could be devastating:

Sharks are considered an apex predator; they’re at the top of the ocean’s food chain. Apex predators are responsible for keeping their ecosystems in balance, so this unnatural disruption of their population could have potentially devastating effects for the future of our oceans.

Lush, a natural and cruelty-free brand of handmade cosmetics, partnered with Discovery Channel’s Shark Week and Fin Free to raise awareness of this global issue:

In August of 2014, we partnered with Discovery Channel’s Shark Week and Fin Free, creating a global campaign that allowed citizens to take a stand for sharks in their own communities. A 30-second commercial promoting shark conservation produced in partnership with Discovery and Fin Free aired during Shark Week, the network’s highest rated week of the year.

Lush also came up with a limited edition Shark Fin Soap and they donated all the profits to organizations dedicated to the protection and conservation of sharks. Lush encouraged their customers to take selfies with the soap and post it on Twitter and other social media with #savesharks.

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According to the campaign was successful:

The 2014 campaign was so successful that we did it again in 2015! The 2015 campaign raised $250,000 for United Conservationists through the sales of Shark Fin Soap and collected thousands of signatures for a petition to ban the shark fin trade in North America.

As you can see there can be big inspiring ideas behind a simple thing, such as soap. I would love to see Lush doing something similar in the future.