In this post I would like to talk about parent companies and why they are important for those who are thinking to going cruelty-free or already a consumer of cruelty-free products.
First of all, what does parent company mean?
A parent company in other words is a big corporation/company that owns another smaller company. More broad definition and explanation of the term could be found here: http://www.investopedia.com/terms/p/parentcompany.asp
What is the importance of parent companies when talking about cruelty-free?
Imagine there is a small cruelty-free company that produces cleaning products and you are a regular buyer. One day you find out that a big corporation which is not cruelty-free buys this smaller company. Do you lose your trust in the brand? Do you stop buying their products?
Those are valid questions to ask, but there is no right or wrong answer to them. The answer is completely subjective. It really depends on what you believe is right. It depends on your opinions and the choices you make.
Supporting a smaller cruelty-free brand which is owned by a bigger non cruelty-free company is probably better over buying a non-cruelty free product in general. Although it is important to keep in mind that by buying from such companies, you are still end up paying your money (and essentially supporting the company) to a parent company.
Smaller companies can maintain what they stand for and make their own decisions as for animal testing, being cruelty-free etc.
Now if you don’t support the fact that a parent company is not cruelty-free, you might as well stop buying the product. And that is completely fine. If you still would like to support and buy from a smaller cruelty-free company, that is fine too! Perhaps, by doing so people can show to a parent company that they choose buying cruelty-free over non-cruelty free. If more and more people start doing so, perhaps, a parent company will see that there is more demand for products that come from the smaller company rather than what they offer.
I could probably use Tom’s of Maine company as an example in this post. It’s not a secret that Tom’s of Maine is owned by Colgate: http://www.tomsofmaine.com/newsroom/overlay/colgate-purchasing-toms-of-maine
A lot of people choose not to buy from them because they don’t want to support and give their money to Colgate. Others still buy because they want to show Colgate that they prefer a cruelty-free alternative to their brand.
What do you think of parent companies? Would you still buy products from smaller cruelty-free brands that are owned by non-cruelty-free corporations?