Parent Companies

In this post I would like to talk about parent companies and why they are important for those who are thinking to going cruelty-free or already a consumer of cruelty-free products.

First of all, what does parent company mean?

A parent company in other words is a big corporation/company that owns another smaller company. More broad definition and explanation of the term could be found here:

What is the importance of parent companies when talking about cruelty-free?

Imagine there is a small cruelty-free company that produces cleaning products and you are a regular buyer. One day you find out that a big corporation which is not cruelty-free buys this smaller company. Do you lose your trust in the brand? Do you stop buying their products?

Those are valid questions to ask, but there is no right or wrong answer to them. The answer is completely subjective. It really depends on what you believe is right. It depends on your opinions and the choices you make.

Supporting a smaller cruelty-free brand which is owned by a bigger non cruelty-free company is probably better over buying a non-cruelty free product in general. Although it is important to keep in mind that by buying from such companies, you are still end up paying your money (and essentially supporting the company) to a parent company.

Smaller companies can maintain what they stand for and make their own decisions as for animal testing, being cruelty-free etc.

Now if you don’t support the fact that a parent company is not cruelty-free, you might as well stop buying the product. And that is completely fine. If you still would like to support and buy from a smaller cruelty-free company, that is fine too! Perhaps, by doing so people can show to a parent company that they choose buying cruelty-free over non-cruelty free. If more and more people start doing so, perhaps, a parent company will see that there is more demand for products that come from the smaller company rather than what they offer.

I could probably use Tom’s of Maine company as an example in this post. It’s not a secret that Tom’s of Maine is owned by Colgate:

A lot of people choose not to buy from them because they don’t want to support and give their money to Colgate. Others still buy because they want to show Colgate that they prefer a cruelty-free alternative to their brand.

What do you think of parent companies? Would you still buy products from smaller cruelty-free brands that are owned by non-cruelty-free corporations?



Blogroll/ Blogs worth reading

Catherine writes about cruelty-free companies and news. Her blog is a useful resource for like-minded people.

Sascha Camilli lives in London and manages public relations for PETA UK. In her blog she writes about vegan fashion, cruelty-free beauty, as well as shares recipes and her daily life.

Erin is a 22 year old blogger from Alaska.  She writes about cruelty-free beauty products, hoping they will get more publicity.

Suzi tries her best to write about cruelty-free cosmetics in a most unbiased way. She is passionate about blogging and even created her own theme.

Probably one of the best sources on everything cruelty-free. Run by Tashina who is the Creator and Editor-in-Chief and Justin M.G. Mendez who is the Brand Development Manager of Logical Harmony. They update their Cruelty free brand list on a weekly basis.

Gemima is from South Wales, U.K. She is passionate about cruelty-free beauty and through her blog gives recommendations for animal friendly options.

Jen blogs about cruelty- free fashion, make-up and accessories.  This is an award-winning, top 10 cruelty-free blog.

Courtney is passionate about bright bold make-up looks done with the help of animal friendly products.

Alli writes about cruelty-free make-up brands and household products. She has a cruelty free shopping guide on her blog.

Sunny is passionate about writing vegan beauty reviews and cruelty-free make up products.



Leaping bunny

Recently in one of my journalism classes my classmates and I were discussing possible blog topics. I said that I would love to write about cruelty-free household products and cosmetics. One of my classmates asked, “How can you know that the product is cruelty-free?”

This is an excellent question that can serve as a starting point for this blog.

In this post I would like to focus on what cruelty-free stands for and how anybody can identify if the product was produced without harming animals.

Cruelty-free means no animal testing while producing something, weather it is an ingredient or a final product. You might have seen a symbol of a leaping bunny on the back of some products. This is the most common way of cruelty-free labeling. You may also encounter products that simply state ‘no animal testing’.

Photo credit: Sasha Tarabanova
Photo credit: Sasha Tarabanova
Photo credit: Sasha Tarabanova
Photo credit: Sasha Tarabanova
Photo credit: Sasha Tarabanova
Photo credit: Sasha Tarabanova

There are some companies that do not practice animal testing but yet they do not include the symbol or a disclaimer of being cruelty-free on the products. This is not a problem, as nearly every product on the market can be easily checked through a number of web-sites, such as and They are super easy to navigate, allowing a consumer to check what the status of the company is within seconds.

While looking for some information as to why companies have the need to test on animals, I stumbled upon this video that I would like to share here for anybody who is interested:

Make a Difference

Why go Cruelty-free?

I have to admit, when I am in a store I often forget that there are separate isles with ‘natural’, ‘organic’, ‘vegan’, ‘cruelty free’ products.  Most of us have routines and try to be efficient when it comes to grocery and household shopping. It can be quite hard to keep in mind that there are alternatives out there. You’ve been buying a particular product for years, it is working and the price is great. So why all a sudden you would want to stray from something you know really well to something new? Perhaps, the new product is more expansive and more importantly you don’t know if it will work as well or even better than your ‘tried and true’.

Well, perhaps, it is the bigger picture, for example, the idea you stand for or an ethical reason, you want your voice to be heard or you want to make a difference in a community or worldwide.

Making a difference is my personal favorite. It is simple as day and really easy to achieve. Moreover, anyone (and by anyone, I mean ANYONE) can do it! You probably think that one person will not make a difference, but this is not true. It starts with one individual, one mind set and grows in a trend or a lifestyle.

I came to learn that 80% of the word up to this day let animals be tested for cosmetics’ and household products’ production