Megan Massacre: animal lover or not?

You might have seen a commercial starring Megan Massacre, New York based tattoo artist and alternative model. In this commercial Massacre promotes a hair dye ‘Feria’ by L’Oreal Paris.

Since L’Oreal is not a cruelty-free company, a lot of people are confused why Megan decided to promote this brand.

On her personal website Megan is described as an advocate for animal rights and a supporter of cruelty-free make up.

A passionate vegetarian supporter of animal rights, Megan has worked with PETA2 in an ad campaign about being vegetarian and has translated these efforts as she has started to showcase hot cruelty-free makeup looks and products with various cosmetic companies. This summer, she joined PETA2’s as the host of their new video series, Cruelty-Free Beauty, to show off her go-to items and beauty products.

As stated above Megan appeared on Peta2TV’s Youtube channel to promote cruelty-free make up brands and show hair and make up looks using cruelty-free products.


World Animal Day 2016

Each year on October 4th people around the world celebrate World Animal Day.

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According to, this day is important to observe:

To raise the status of animals in order to improve welfare standards around the globe. Building the celebration of World Animal Day unites the animal welfare movement, mobilising it into a global force to make the world a better place for all animals.  It’s celebrated in different ways in every country, irrespective of nationality, religion, faith or political ideology.  Through increased awareness and education we can create a world where animals are always recognised as sentient beings and full regard is always paid to their welfare.

Click here to learn about the origins of World Animal Day.

Each year everyone can join in celebrating this day, by sharing and raising awareness, donating to various causes, signing petitions, etc.

According to, the World Animal Day is more than just sharing a cute picture of your puppy:

World Animal Day doesn’t just mean sharing adorable pictures of puppies, penguins and pandas on social media, although that is a bonus. The purpose of World Animal Day is to improve the lives of animals everywhere.

In order to achieve this we need to go further than clicking on a cute picture or funny cat video and question how our lives impact all animals every day. From the meat and dairy products we buy to the wildlife selfies we take, animals are continuously and shamelessly exploited by humans, sometimes without us even realising it.

Do you celebrate World Animal Day? If yes, what do you do on this day?

Kesha joins Humane Society to advocate cruelty-free make-up

You might have heard of Kesha brushing her “teeth with a bottle of Jack”, having a troubled reputation and personal struggles, going through numerous law suits, etc. But did you know that the American singer and songwriter has always been an avid animal rights activist? In fact she is a big cat person and always encourages shelter adoptions.

According to Kesha received The Wyler Award on March 23 at The 2013 Genesis Awards Benefit Gala:

Named in memory of the late Genesis Awards founder, animal advocate, and Broadway headliner Gretchen Wyler, The Humane Society of the United States’ prestigious Wyler Award is bestowed on a celebrity or public figure who has made news on behalf of animals.

Music superstar Ke$ha is known for being outspoken, and that deep passion extends to a long-standing love of animals.

BEVERLY HILLS, CA - MARCH 23: Singer Ke$ha poses backstage after receiving The Wyler Award at The Humane Society of the United States 2013 Genesis Awards Benefit Gala at The Beverly Hilton Hotel on March 23, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for The Humane Society)
BEVERLY HILLS, CA – MARCH 23: Singer Ke$ha poses backstage after receiving The Wyler Award at The Humane Society of the United States 2013 Genesis Awards Benefit Gala at The Beverly Hilton Hotel on March 23, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for The Humane Society)















According to, Kesha is also a Humane Society International’s first Global Ambassador for animals:

Ke$ha has spread the word about street dogs, the trophy hunting of endangered lions, shark-finning, Canada’s commercial seal slaughter, dogfighting and cruelty-free cosmetics, among many other important animal welfare concerns, highlighting a different animal issue each month on her website and urging her massive fan base and social media following to take action for animals.

Last year Kesha teamed up with the Humane Society of the United States to encourage usage of cruelty-free make up.

According to, Kesha said she knew she had to do something to help stop cosmetic testing on animals:

“Once I was educated about the hidden cruelties that lurk behind some cosmetic products companies, I knew I had to take action and do everything in my power to end this inhumane practice of testing our cosmetics on animals,” Kesha said in a press release. “Around the globe tens of thousands of animals are killed in unnecessary tests for beauty products. But even now it’s easy to avoid buying cosmetics tested on animals by only buying cruelty free products.”

Lush Halloween 2016 Collection Has Officially Launched

In my previous blogpost I mentioned Lush cosmetics and how they came up with a campaign that advocated for saving sharks.

Recently they have officially launched their Halloween 2016 limited edition line of bath products: bath bombs, bath melts and soaps. Watch the promo video for the collection down below:

Click here to check out all the items from their Halloween 2016 collection.

According to their products are vegan and cruelty-free:

We’ve been against animal testing for over 30 years and will continue to inform, encourage and participate in the fight for animal rights. We’re proud to say that the founders of LUSH have been passionately fighting against animal testing during all of this time, long before LUSH was even an idea. Since the movement to stop animal testing started, policies have been created to work with cosmetics companies and raw materials suppliers to end animal cruelty.

Katy Perry: animal lover or not?

In a previous blog post I talked about some controversy around Ellen DeGeneres, who as an animal lover, promotes a make-up brand that practices animal testing.

Apparently, Ellen is not the only one who is being confronted by the public. Katy Perry, a famous American singer and song writer, often appears in Covergirl commercials. Recently she even launched her own Covergirl make-up line called ‘Katy Kat’.

The videos down below are a series of Katy’s new commercials for the make-up line she created. Notice how she incorporates cats into the video and even has cat ears herself. Nevertheless, the brand the singer promotes is not cruelty-free:

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A few years back Katy Perry was criticized by PETA for using animals in one of her music videos. Click here to read more about it.

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Ellen: animal lover or not?

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I guess it causes a lot of public confusion why some celebrities we all know (and perhaps some of us look up to them) advocate for some idea and yet at the same time contradict it.

A good example of such a case would be the well-known American comedian and television host Ellen DeGeneres. Most of us know her from her The Ellen DeGeneres Show . You have probably seen her multiple times in TV commercials for Covergirl, which is a make-up brand, that is widely available in grocery stores and drugstores.

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Watch the video down below how Ellen promotes a new Covergirl mascara on her show:

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Now, Covergirl’s parent company is Procter and Gamble. Who according to owns 43 beauty brands:

In a massive $15 billion deal, Procter & Gamble (PG) announced Thursday that it is spinning off 43 beauty brands including its CoverGirl cosmetics, Wella hair-care and fragrance businesses.

Proctor and Gamble has always been known for its unethical ways related to animal testing, even though the company constantly assures that they are open to incorporating more alternative methods in producing beauty products:

We do not test our products or ingredients on animals anywhere in the world unless required by law. We are working hard to make it obsolete. Therefore, we’ve developed over 50 alternative, non-animal testing methods, and have invested more than $380 million in finding alternatives and getting them accepted by regulators around the world.

According to Procter and Gamble got the worst rating available due to their animal testing policy:

In August 2015 Ethical Consumer viewed Procter and Gamble’s website for the company’s policy on animal testing. A statement called ‘Animal Welfare and Alternatives’ was found which stated “We do not test our products or ingredients on animals anywhere in the world unless required by law. We will continue to develop non-animal alternative tests, and work with regulators around the world to ultimately end testing involving animals.” However the company did not appear to have a fixed cut off date and was still using animal tests in order to sell products in various countries. Procter and Gamble therefore received Ethical Consumer’s worst rating for its animal testing policy.

The confusion arises as most of us know that Ellen actually comes off as an advocate for animals. She supported multiple fundraisers and even went vegan. Read more about it here.

Watch the video down below, where Ellen interviews Wayne Pacelle, President of the Humane Society in the US:


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People keep addressing this issue on various social media outlets, hoping Ellen will see their concern and perhaps clarify her stance on animal cruelty.


Unilever signes an agreement to buy Seventh Generation

Even if you’ve never tried any of the Seventh Generation household cleaning products, you most likely have seen funny commercials with Maya Rudolph while watching TV. Her ‘angel’s giggle’ is my personal favorite and I should admit I keep watching it over and over because it cracks me up. You can see how Maya Rudolf advocates for an alternative brand of household cleaners and clearly states that she is against toxins and synthetic fragrances that other popular brands have:

Seventh Generation has been on the market since 1989 and has been a staple in many homes. They are known for using natural, non-toxic ingredients and fragrances in producing alternative household cleaning products.

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According to Seventh Generation’s website, the company is cruelty-free, Leaping Bunny certified and has never practiced animal testing:

For more than 25 years, Seventh Generation has been committed to animal rights and we’ve been working to build a future free of animal cruelty.

Since our company’s founding in 1988, we have never, ever, conducted or commissioned any animal testing of our products or their ingredients. In fact, we design our products to be safe for people, their homes, their pets, and the environment, and we don’t believe any animal should be harmed in the process of making the products you use to create a clean and healthy home. It’s just who we are.

To read the full statement, click here.

To the surprise of many, on September 19, 2016 John Replogle, the President & CEO of Seventh Generation, announced that Unilever will buy Seventh Generation and become its parent company :

Today marks the next chapter of our story as we enter into an acquisition agreement with Unilever.

Replogle also assures that this change will not affect the quality of the products and what the company stands for:

While our ownership changes, our commitment to creating effective products designed with concern for human health and the planet remains the same. We promise to uphold the same high standards that have gained your trust over the past three decades.

To read the full statement, click here.

As many of you know, Unilever is not a cruelty-free company. According to they admit to testing certain ingredients on animals and selling to countries where animal testing is required by law. They also claim that they are working on incorporating alternative approaches in the future:

Occasionally, when there are no suitable non-animal approaches available, some of the ingredients we use have to be tested; and some governments test our products on animals as part of their regulatory requirements. We are actively working with these governments, other scientists and NGOs, to put in place alternative methods.

Unilever has also released a statement on September 19, 2016 explaining their plan to buy Seventh Generation:

Unilever announced today that it has signed an agreement to acquire Seventh Generation, Inc., the North American home and personal care products company.

Read the full statement here.

After learning the news, people have been contacting Seventh Generation’s social media outlets to show their deep frustration and disappointment. Many of them are already looking for replacements as they will no longer be buying Seventh Generation’s products.

If you are interested in reading more comments and company’s response on official Seventh Generation’s Facebook page, click here.

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